Both the book, “The Agilist Guidebook”, and my forthcoming book “The Scrum Master Guidebook”, heavily influenced by design thinking technique.
Conducting an effective focused interview is a fantastic tool for this type of information gathering, and is an extremely valuable component of the design thinking process.
Interviews provide a mechanisms to thoroughly understand an issue, problem, or indeed a proposed solution. Gaining insights, or understanding anything valuable from an interview for that matter, requires great skill and a plan.
I carefully use SPICE framework
- Social: What do individuals require from their relationships with others?
- Physical: What do individuals need on a personal or practical level?
- Identity: What do individuals require to strengthen their sense of self-worth or build up their personal existence?
- Communication: What kinds of information do individuals require and when and where do they desire it?
- Emotional: What do individuals need psychologically and emotionally?
The Various guideline I have employed to take the user interview efficiently to gather the expected information are
- Proper homework: I have extensively covered the homework before the interview. Whom I am interacting with, what he/she is presently working, what is his/her position, domain, business, nationality, etc information.
- User mapping and develop a list: I have gathered and detailed all the individuals whom I am going to take the interview. Their all the detail information I have gathered.
- Establish rapport: Apply the technique to establish rapport during the interview. Give the warm to seamlessly connect with the individual.
- Listen intently and thoughtfully: Apply listening techniques, note down all that you hear and continue the conversation. Perhaps record the conversation for future reference.
- Formulate thoughtful, penetrating questions: Be genuinely curious, and remember the goal is to keep learning even if you consider the responses to a given query may not at all clarify what you’re researching. Dig deeply after a response.
- Observe sensitively and with focus: Be vigilant in your dialogue.
- Maintain a sense of humor: In all my discuss this is one of my favorite motives, The individual will feel good, I will find some way to set up environment light.
- Make yourself impartial: I do not comment or share my solution. I simply note down my observation. I am indifferent to all the conversations.
- Use the power of silence: I give it an appropriate thought that an individual can think during our conversation, there is no hurry to respond to all the queries. I stimulate the conversation and wait for the answer.
- Active deep listening: I apply my big ears to find out what is not yet said! or all will be going to be answered. It encourages me to bring about my next questions.
- Asking Why? I ask 5 why very graciously with an abundance of curiosity by sharing some of my life stories so that discussion proceeds and the individual shares more details. Which helped me to understand the situation better.
- Context and illustrations: Every context is unique, it is fundamental to understand the discover the context better. It is during the interview we discover the context better.
- Avoid leading, closed question: Leading questions are usually undesirable as they emerge in inaccurate information. I ensure no questions ask which will answer into yes/no.
- Ask for real-life experience: I ask to record some real examples the individual has experience. That helped me a lot later to figure out the situation.
All these good practices helped me to build many stories and insights into the other's life.