“Nothing happens until a sale is made.” Thomas Watson, IBM
A tale to share with you all!
In my childhood in the Northeast state of India, named Tripura, where I resided in the capital Agartala, one lady always used to sell homemade Ayurvedic medicine for various pains.
Every day she managed to appoint one manual rickshaw puller, which was the sole means of transportation in the 80s in small towns!
The rickshaw puller was used to carry the medicine basket, and the announcement speaker & Mike, strolled around the different lanes and central boulevard.
I still distinctly remember those messages.
I have checked after so much advancement in our society and the same Ayurvedic medicine selling trend going on with next-generation, still carrying the same traditional business model.
She has also one small shop at the central marketplace, where she has placed a banner of “Recover from all-types pains through Ayurvedic Homemade medicine”. Nowadays we call this an Advertisement!
She was carrying a small box of medicine with the microphone on a human-pulled rickshaw puller into the numerous streets of the town, which is nowadays called Promotion!
People comment sometimes about her medicine in not-so-famous local newspaper! Nowadays we call it Publicity!
The same individuals also share about her medicine, nowadays we announce it as a Public relations. She has many such core buyers who are always benefiting from those medicines!
She does Sunday discount announcements at her shop where her family members explain various benefits of the medicine with the free sample and many families also purchase more such medicines, including my family! This is nowadays called Sales!
She is not MBA from any college in the 1980s,(she might be at that time in her 50s) all these she is working out with her wisdom and intuition!! We call it nowadays Marketing!
This became her marketing strategy to sell Ayurvedic medicine! How many bottles she will produce in Summar vs winter. How many categories of plants she has to procure that year is a marketing strategy!
Hiring one manual rickshaw puller or two, running to a significant route or narrow pathway to sell medicine, this is called Marketing Tactics in today’s dictionary.
It is nice to recall her approach and read all these aspects in Marketing Books!
I am finding at the team level where the team is forming new products and their features, they need to do an analogous type of strategy and tactics to captivate the end-users for initial feedback and enhance the product quality. Nothing will take effect automatically.
We require you to have a Market strategy and marketing tactics!
