Psychology of Color

Colors have to communicate to our customers.

Colors are most efficient when users think that the brand’s color “fits” the brand.

93 percent of consumers make purchase judgments based on color and visual presentation.

The human mind is highly responsive to visual stimuli, and the color is one of the major defining factors in that response. On both a conscious and subconscious level, colors convey meaning.

Yellow: optimism, clarity, warmth
Orange: friendly, cheerful, confident
Red: excitement, bold, youthful
Purple: creative, wise, imaginative
Blue: trust, strength, dependable
Green: peaceful, growth, health
Gray: balance, neutral, calm

Some companies that are partial to the color red include Target, Coca-Cola, and Netflix. In contrast, iconic technology brands such as Dell, IBM, Intel, and GE leverage blue’s strong, trustworthy persona to represent their brands.

Why I prefer my book cover page to be higher Blue and Red?

Red describes bold and intense experiences in Western culture. It represents indulgent emotions and actions, such as fire, love, passion, hunger, anger, energy, violence, and danger.

Blue is one of the most beloved colors around the world. From the sky to the ocean, blue is prominent in the natural world.

Blue is tied to air and water, earning a reputation for calmness, coolness, and tranquility.

Blue to convey trust and stability which I want to give to my readers through my book.

Red traditionally symbolizes greatness and strength which I want to give to my readers through my book.