How do we engage Product Owners or business owners at scrum events?

Most of the team members complain that their Product Owners and diverse business stakeholders are not actively partcipating in various scrum events.

They always ask for status information at the end of some intermission.

They are illiterate about the challenges team members are facing.

They are consistently seeking solutions, not interested to identify the team challenges, They invariably indicate that they are extremely busy and no time for such an arrangement.

It is crucial that we should co-create the solution with the Business. But business is not concerned to work out on such a thing. It is a challenge that every scrum team facing.

What will happen to such scrum team where Business stakeholders are not at all involved!

The team needs to demonstrate the benefits PO and Business owners will receive by investing time and effort. How PO & Business stakeholders will gain visibility, benefits due to scrum events participation. They should feel psychologically safe as IT is sometimes foreign to them. The team needs to onboard them with comfort. “Handle with care!”

We have few rules to adhere to which has established the sign of PO & Business stakeholders’ engagement gradually.
The facilitator has to steadily pursue this practice to be adhered to for some moment.
Rules of engagement do not have to be lengthy, but they must fit into team members or extender team members and be welcomed by all the team members.
Ensure PO/business stakeholders feel significant and relevant to the team’s needs.
Acknowledge their contribution and time spend on the team.
All product owners or business owners must participate in most of the scrum events( Convey repeatedly to them).
They must be shown an enthusiastic interest in what is going on with the project team. Try to establish that curiosity in their minds by doing some activities.
Ensure they have reviewed and contributed to the product development journey.
In the project learning session, PO/BO engagement challenges and progress need to examine. Come out with action points.
Every team member identifies points that can strengthen the Product Owner and business stakeholders’ engagement.
Each team members need to demonstrate that they do care about their PO and business stakeholders’ participants.
Have fun in the Scrum events, let us not merely talk business but some other topics also require to discuss. Plan such topics as a part of the discussion.
Respects their time. Facilitate well so that in minimal time, everyone can get maximum output.
Exercise all the tools to build transparency and visibility & Challenges etc information captured well.
Share your views and concerns in the room. Show each other courage and respect by including the tough conversations that require to be had immediately.
Ask better and thought-provoking questions. Ensure you have performed better home works and you have all the data to reinforce your conversation.
Be a good listener and empathize with the business stakeholders.
Manage negative feedback effectively. Sometimes, the team may get negative feedback from annoyed business stakeholders.
Demonstrated as a team, your dedication, commitment, and ownership always to business stakeholders
Do not attack, people, address the underlying process for improvement.

Alone we can do so little; together we can do so much. - Helen Keller